The Keywords everywhere chrome extension is a tool that allows you to quickly obtain information about keywords such as their Search Volume (i.e., how many people search for that keyword per month), Cost per Click (CPC), Competition and the Trend Data.
Using keywords is invaluable when and optimising your webpage for Search Engine Optimisation (SEO). The problem is, finding highly searched for keywords can take a lot of time and energy if you are doing all the research yourself.
The Keywords Everywhere tool can save you an enormous amount of time gathering information on keywords and webpages, and it is super easy to use.
Keywords Everywhere also allows you to pay as you go. Instead of paying a subscription and potentially paying when you are not using it, the Keywords Everywhere tool allows you to pay for credits which you use up as you do your keyword research.
Download keywords everywhere to add it to your chrome extension.
In this post, I will cover 5 tips on how to use Keywords Everywhere when doing SEO research.
- Using the Google search bar to see the search volume of keywords
- Using the related keyword boxes after a google search
- Using My Favourite Keywords in the Keywords Everywhere Chrome Extension
- Checking the keywords that competitor sites rank for
- Save My Favourite Keywords as an Excel file
Turning on the Keywords Everywhere chrome extension
You will have to enable the Keywords Everywhere chrome extension on your browser to be able to access the features Keywords Everywhere gives you.
To do this,
1. Find the Keywords Everywhere chrome extension on your browser. It should be on the top right next to the search bar. It will be greyed out if inactive.
2. Click the Keywords Everywhere tool button to open the Keywords everywhere tab.
3. Click the off button to turn the Keywords Everywhere tool on.
Note: When you finished using the Keywords Everywhere tool, turn it off. Turning it off saves you from using your credits on searches you don’t want to pay for.
1. Using the Google search bar to see the search volume of keywords
Typing a search term (keyword) into Google and doing a search allows you to see the search volume for that keyword.
For example, typing in the search term “the best cat breed” shows a search volume of 320 per month which can be seen directly under the Google search bar. It also shows the cost per click and the competition of the keyword.
Additionally, when typing a search term into Google, Google automatically shows a drop-down list of related search terms that are popular. The Keywords Everywhere chrome extension allows you to see the search volume of search terms (keywords) in the Google search bar itself as well as this drop-down list of related search terms. Again, it also shows the CPC and the Competition of those keywords.
For example, if you wanted to write a blog post about “the best cat breed” and you started to type this into the Google search bar. Google shows related search terms as well as their corresponding search volumes, CPC, and competition.
Looking at the example above, there are search terms that have a higher search volume than “the best cat breed”. If you were trying to increase traffic to your post, using the search term “most popular cat breeds” will gain you more potential traffic as it has a higher search volume of 2,900 a month.
Note: Your website will have a better chance at ranking on the Google search page for the higher searched keywords if it is more established. This is because it can compete with other larger websites that could be competing for the same keyword. If you are relatively new to blogging, it is wiser to start off with lower searched for keywords so that it is more likely you will rank for that search term.
This provides a very quick and easy way to see if certain search terms are worth using to promote SEO for your website.
After doing a Google search on a keyword in Google, information is shown to the right of the google search results about the metrics of the keyword and other highly searched for keywords.
The box at the top show the keywords metrics such as the SEO, Off-Page, and On-Page difficulty. I cover what SEO difficulty is in my post What is Keyword Research?.
Underneath the keyword metrics there are boxes that show, Related Keywords, People Also Search For and Long-Tail Keywords. These boxes show other keywords that could be used to improve the ranking of your website and/or webpage. These can be starred and stored in your Favourite Keywords.
3. Using My Favourite Keywords in the Keywords Everywhere Chrome Extension
My Favourite Keywords is a feature on the Keywords Everywhere tool that allows you to star the keywords that interest you when doing research and saving them.
Next to all keywords in the Google search results page, there is a grey star.
If the keyword is one that is of interest to you, you can click on the star, and it will turn gold to show that it has been selected and saved as one of your favourite keywords. For example, if “most popular cat breeds” was selected it will show up as a favourite keyword with a gold star.
These selected keywords are then sent to My Favourite Keywords and stored in a list.
To get to the My Favourite Keywords list:
1. Select the Keywords Everywhere Tool icon on the top right of the browser.
2. Select My Favourite Keywords from the list that pops up.
You will then see a list of the keywords you have starred. In the example below, other keywords have been starred and added to the My Favourite Keywords list.
You can then sort by Search Volume, CPC, Competition and Trend.
Tip: One great way to save this information for later is to download it as an Excel spreadsheet and save it where you will be easily able to find it.
4. Checking the keywords that competitor sites rank for
One great way to find highly searched for keywords is to look at the keywords the top webpages are ranking for. These are the webpages that appear at the top of the Google search results after searching a keyword.
To do this follow the steps outlined below.
1. Do a Google search on a topic of interest. For this example, the keyword “most popular cat breeds” is used.
2. Scroll past the ads until you get to the Google Results
On the top of each page result for your search, there should be statistics.
3. Locate the statistics next to Kw.
4. Hover your mouse over the stats next to Kw so that an information box pops up.
5. Select the stats under the option Total Keywords.
A list of keywords from that page will be displayed by Keywords Everywhere.
6. You can now scroll through these keywords and star any of interest so that they will be saved to My Favourite Keywords.
5. Save My Favourite Keywords as an Excel file
Downloading and saving My Favourite Keywords as an Excel file, is a great way to save the keywords you have found for later.
To open this information as an Excel spreadsheet.
1. Select the Excel option.
This will then download the information to an Excel spreadsheet.
You will then be able to open your information within Excel.
2. Select Enable Editing to be able to Save and edit within Excel.
Tip: Save this file in a location you will be able to easily locate later.
To Sum up
Keywords Everywhere is an amazing tool that helps you to optimise your keyword research while saving time and getting you accurate statistics.
These 5 tips are only a few of the ways you can use the Keywords Everywhere tool to optimise your keyword research and SEO.